Quick answer
A fake Breguet Classique 7337 is a counterfeit copy of a 39 mm gold dress watch with a day, date, and moon phase display. Genuine examples sell for tens of thousands of dollars. The copies fall into three rough grades: cheap quartz models, mid-range automatics with printed dials, and high-end replicas sold as "1:1" or "Swiss super clone." No counterfeit runs a Breguet movement, and none leave the factory with Breguet's hand-engraved finishing. The dial layout, the guilloché pattern, the moon phase disc, and the caseback engraving expose most fakes in under a minute.
What the genuine 7337 is
Breguet lists the Classique 7337 as a 39 mm round watch in 18k yellow, white, or rose gold. The dial is silvered gold with hand-turned guilloché. The layout puts a day and moon phase subdial at 12 o'clock, a date aperture at 3 o'clock, and small seconds at 6 o'clock. The hands are the straight Breguet style with hollow eccentric tips. The case has a fluted mid-band, welded lugs, and a sapphire display back. Reference numbers start with 7337 plus a metal code: BA for yellow gold, BB for white gold, BR for rose gold.
Grades of counterfeit 7337
- Budget: quartz or low-grade automatic movement, printed dial that imitates guilloché, painted moon phase, gold-plated brass case.
- Mid grade: third-party automatic movement, stamped instead of cut guilloché, little or no movement decoration.
- High grade: cloned case in plated steel or solid gold, close dial layout, decorative plates added to hide a generic movement.
Price tracks the grade. A budget copy sells for under $100. High-grade replicas sell for several hundred to a few thousand dollars, which is still a small fraction of the genuine price.
How to spot a fake step by step
- Set the watch to 11:58 PM and watch the day, date, and moon phase change. A genuine 7337 snaps over at midnight. Most fakes drift, stall, or flip the day and date at the wrong time.
- Turn the watch over and read the caseback engraving with a 10x loupe. Genuine Breguet engraving is crisp and deep with even spacing. Fakes show soft, shallow, or doubled lettering.
- Look at the guilloché under raking light. Hand-turned patterns show sharp peaks and minor irregularity between the concentric rings. Stamped or printed copies look flat and repeat with machine precision.
- Inspect the moon phase disc through its aperture. Genuine discs are stamped and painted with defined craters on a deep blue ground. Counterfeit discs are flat decals with a blurred shape.
- Check the hands. Breguet hands are polished with sharp edges and a consistent blue tone on blued models. Replica hands show rounded edges, uneven color, or wrong proportions.
- Weigh the watch on a jeweler's scale. An 18k gold case carries far more mass than a plated steel copy, and the difference shows in the hand and on the scale.
- Compare the crown and lugs to reference photos from Breguet. Counterfeit cases use thicker lugs and a crown that sits at the wrong height.
- Have a watchmaker open the caseback. A genuine watch shows a finished Breguet calibre with chamfered bridges, a gold rotor, and correct engraving. Fakes show a generic movement, plastic spacers, or glued-on decorative plates.
- Request the serial number and the original certificate, then verify the number with Breguet or an authorized dealer. Counterfeit papers reuse the same serial across many watches.
Red flags in a listing or a meetup
- Price far below market for a solid gold watch.
- Photos with the caseback hidden or blurred.
- Serial numbers that repeat across different listings.
- Seller refuses an inspection by a watchmaker or an authorized dealer.
- "Clone," "1:1," or "super clone" wording anywhere in the ad.
Legal risk in the United States
Trafficking in counterfeit goods is a federal crime under 18 U.S.C. § 2320, with prison terms and fines that rise for repeat offenses. Selling a fake watch as genuine also exposes the seller to civil claims under the Lanham Act for trademark infringement and false advertising. U.S. Customs and Border Protection seizes counterfeit watches at ports and mail facilities, and the traveler's personal-use exception is narrow. Buying a fake for yourself carries less risk than importing or reselling it, but a seized shipment means the money is gone.
If you already own one
Do not resell it as a Breguet. Have a watchmaker confirm what is inside the case, then keep it as a novelty or dispose of it. If you paid for a genuine watch and received a counterfeit, keep the listing, the payment record, and the messages, then report the sale to the platform and to police in the seller's jurisdiction.